Privacy Policy
Last Updated:
This website and the Apprel mobile application are operated by:
E-Kangaroo S.à r.l.-S
53, Rue Marie Adelaide
L-2128 Luxembourg
Grand Duchy of Luxembourg
Commercial Register (RCS) Luxembourg: B278918
Document Last updated: Apr 2, 2026
At Apprel, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information.
1. Information We Collect
We collect the following types of data:
Personal Information: Name, email, height, weight, preferences, and wardrobe details.
Wardrobe Data: Photos of garments, user-uploaded wardrobe pieces and scraped clothing items of your picture gallery.
Usage Data: Interactions within the app, clicks, and recommendations.
Geolocation: For suggesting nearby donation/recycling locations.
2. Purpose of Data Collection
We use your data to:
Provide personalized styling recommendations.
Enhance AI accuracy and tailor recommendations.
Facilitate partnerships with online retailers for purchase suggestions.
Improve user experience and app functionality.
3. Sharing Your Information
We only share your data with:
Trusted retail partners to facilitate purchases.
Analytics providers to improve our services.
Your data will never be sold to third parties without your explicit consent.
4. User Rights
Under GDPR, you have the right to:
Access, correct, or delete your data.
Withdraw consent for data processing at any time.
5. Data Retention
Your data is retained as long as your account is active. Inactive accounts are deleted after two years.
6. Cookies and Tracking
We use cookies to analyze app usage and enhance functionality. By using Apprel, you consent to the use of cookies.
7. Contact Information
For privacy-related inquiries, please contact us at privacy@apprel.ai .